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| STUDY ON THE DEVELOPMENT SITUATION AND REVIEW OF TOURISM TRAFFIC IN CHINA |
| HUANG Ke1, ZHU Jian-jun2, PU Su1 |
1. Tourism School, Southwest Jiaotong University, Chengdu 610031, China;
2. Traffic & Transportation School, Southwest Jiaotong University, Chengdu 610031, China |
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Abstract As one of indispensable prerequisites of tourism development, tourism traffic has developed rapidly. The situation of tourism traffic has an important effect on sustainable development of tourism destination, including environment, economic and culture. Based on the analysis of development situation of tourism traffic in China, the authors point out that current tourism traffic in China are challenged by four aspects as following.
Firstly, development situation of tourism traffic was imbalanced currently in our country. The hardware and software facilities of tourism traffic have been supplied plentifully in developed areas, so tourism traffic in these areas has developed rapidly. On the contrary, that in developing areas has developed slowly.
Secondly, the operation of traffic and transportation industry is inefficient in our country comparing with that of developed countries. At the same time, service quality of tourism traffic could not satisfy tourists.
Thirdly, on account of unreasonable road planning design, poor road conditions, road congestion, and inadequate education of road safety, security state of tourism traffic is bad for a long time.
At last, for lack of scientific and reasonable planning for the tourism traffic in scenic spots, facilities of tourism traffic cannot satisfy the demand of tourists.
Then the documentary of domestic and overseas tourism traffic was reviewed, including integrated theory, planning theory and application, relation theory of tourism and traffic, informatization and management of tourist traffic. On the basis of that, the authors put forward reasonable suggestions of developing modern tourism traffic. At last, four research directions of tourism traffic in our country are proposed as following.
1) Tourism traffic discipline must be built and improved in future. We need more experts in traffic and tourism contributing to the tourism traffic research. Research framework of tourism traffic system includes target, content, method and so on. Especially the level of quantitative and empirical research in tourism traffic must be enhanced.
2) The research on tourism traffic in scenic spots must attract sufficient attention by specialists and scholars. We should choose a balance point that can protect scenic spots as well as building new roads in scenic spots.
3) The products of tourism traffic should be exploited scientifically, which is a focus of tourism traffic research. That will be beneficial to the development of domestic tourism. For instance, the products of tourism traffic with a certain value-added can be developed innovatively.
4) The experts in tourism traffic should study on tourism traffic information technology in the near future, and modern information system must be implemented in tourism traffic immediately.
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Received: 25 December 2005
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2007, Vol. 22 
